Rise Above
The “Rise Above” campaign tells a story of strength, unity, and panache. Thoughtfully crafted for India’s first ever homegrown, silent luxury brand – Riccaro Corduso. The intent was to bring out the brand’s commitment to inclusivity and redefining luxury by giving the excellence and beauty of Cashmere to the world. ‘Rise Above’ is an attempt to create a silent movement, it represents the fusion of redefining power dressing, craftsmanship and a moment of human introspection: in not letting materialistic things control you or your ego. An honest and a humble attempt was made over a span of six months to create a compelling narrative that pushes everyone to RISE ABOVE their own story. Simply because, it is quiet powerful! (IYKYK, a typo in the word “quiet”! Not really)