Branding
“Embrace the New” campaign
The Pathways School's "Embrace the New" campaign launched at a time when the world was gripped by the COVID-19 pandemic. Fear was palpable, and a sense of hopelessness began to seep into the hearts and minds of children. Amid widespread uncertainty about school reopening and the shape of the new normal, concerns mounted about students' ability to adapt to new learning methods and continue sharing the joy of education. This campaign cut through the gloom, weaving in a much-needed burst of positivity to declare that the joy of learning never stops.