Branding
The Social Tyres
Why limit personality to just people? Our inherent traits define us, shape our actions, and inspire others to follow our example. Qualities like boldness, quirkiness, or even subtlety can make or break anyone or anything, distinctly memorable. Now, imagine applying this very idea, removing humans from the picture and instead, attributing these vibrant characteristics to tires. This thought process is what gave birth to the "Tyres with a Personality" campaign.