Harpic

Traditionally, bathroom cleaning has often been unfairly relegated to women, with men frequently excusing themselves due to work commitments or outside responsibilities. Our campaign directly challenged this outdated notion. Why should gender dictate household chores? We don’t believe being born a woman automatically assigns domestic duties. To prove this, we collaborated with India’s leading couple content creators for a digital campaign that powerfully demonstrated bathroom cleaning as a shared responsibility, not a gender-specific one. This initiative served as a mirror to the evolving societal changes we’re witnessing, and its impact was recognized with an award in the “Education and Awareness” category at the prestigious Reckitt Energy Awards in London.