Branding
Happy Down
Happy Down. Beautifully crafted cocktails infused with fruits, packed in a can, so you’re never without one, when you truly need it. It’s artisanal, it’s vegan, it’s downright sexy, it’s a ticket to cocktail town for the Londoners. The posters use references of United Kingdom and how the drink has made a way into the lives of those who hate sugary and pulpy thingies –with quirky graphics and storytelling, just like the name.