Daikin × Delhi Daredevils

The Daikin “Fill the Air with Goodness” tagline was envisioned beyond just selling ACs. It was rooted as an emotional anchor of being ambassadors of “good air”. The Air conditioner brand was also associated with their sponsorship of the Delhi Daredevils (now Delhi Capitals) cricket team in the Indian Premier League (IPL). More than just a campaign, The “Gol Gattam Lakad Battam” anthem became a shared emotion among fans and players alike. It vividly illustrated how to infuse the game with excitement and vibrancy, all while maintaining an intrinsic sense of cool. This very coolness fosters a deeper “goodness” from within, a spirit the Delhi Daredevils were eager to champion on the field – showing that sportsmanship isn’t merely good, it’s truly exceptional.