Creambell

When Creambell Ice Cream wanted to launch their new Cappuccino Delighto — bringing that beloved coffee shop vibe to their creamy treats, I decided to turn up the heat! How hot, you ask? The answer was in cooking up an animated music video that was a full-blown spoof of India’s flamboyant global rap sensation, Honey Singh, and his iconic “Yo Yo Honey Singhaaa!” catchphrase. Now, to keep things firmly in “spoof” territory (and because, let’s be honest, our dear client thought my initial lyrics sounded more like charming gibberish than Honey Singh’s chaotic randomness), we pivoted. Thus, “Ho Ho Sunny Singh” anthem was born, ready to introduce Cappuccino Delighto to his adoring, bewildered fans. It was a sweet, silly ride.