Arindam Roy

Considers 'data' as fodder to the brain, and insights as 'camel meat' that punches him in the gut.

He lives to write. He writes to live. Come with more than a decade and half years of work experience, in Copywriting, integrated Brand Strategy, Film Craft and Creative Communication with focus on Human Behaviour and Digital 101.

Has put his integrity on sale many times but has kept his intellect intact. Played the role of a cobbler, mercenary, firefighter, and a creative leader in leading global network, advertising and communication agencies – mainline, digital and experiential. 

Some notable brands where his campaigns have left everything but carbon footprint are: Maruti, Daikin, Nexa, Canon, Suzuki 2-Wheeler, BYJU's, Benetton (UCB), Aviva Life Insurance, Dabur, Coca Cola, Pepsi 7UP, Quaker Oats, Amway, Havells, LG Electronics, Oppo Mobile Phones, Network 18, HCL Technologies, Amazon, Sleepwell Mattresses, Vivo Smartphones, Radico, Brookfield Properties, Yakult, Pathways International School, Microsoft. 

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A storyteller by vocation, he believes ‘selling lies’ is now the most malleable truth in the post COVID world. When he is not working, which is more often than not, he tries to muster the art of injecting the cynicism of Woody Allen with a dash of ‘Prem’ – of the inimitable Prem Chopra. 

PS: Firmly believes Kanti Shah’s “Gunda” is a far, far better film than “Gone with the Wind.”

A lover of Jim Morrison’s erratic poetry, Arindam’s Bumble Bio and LinkedIn bio read the same – he is not a content creator, an angel investor, or a growth hacker. To disappoint people further, he wants to put it on record, he is a problem solver. Arindam also posts food pictures on his ‘Gram without the #foodporn. The wok awakens him more than woke activism. Yes, he knows the difference between sans serif and “I shot the sheriff”. Typography moves him, hagiography doesn’t. He loves Bollywood, and that’s where he discovers life moving and cliche threatening insights. Hemingway is his old man, and he is still dreaming of the marlin.